Advertise on Bachchay

Help shoppers discover your goods by advertising on Bachchay!

Advertise your products on Bachchay.com

Advertising on Bachchay is a great way to promote your product listings to potential customers. Your ads can appear to relevant potential customers, where they can see them, including on the first page of search results or product detail pages.

You can place bids on keywords and if your bid wins and your ad matches that search, your ad will be displayed. Targeted ads are a successful and cost-effective way to bring your products and brand to new customers and help boost your sales.

Bachchay offers two possible ad solutions:

  • Sponsored products that promote individual listings.
  • For registered brand owners, Headline search ads can be used to promote their brand and products.

Why advertise on Bachchay?

Boost your sales reach

Shoppers visit Bachchay because they want to make a purchase. By putting your ads in front of customers searching for the right product makes sense and means you’re more likely to win their custom.

Show customers you’re selling just what they’re looking for

Targeted customer ads mean your ads only show up on relevant product searches.

Help more new customers discover your products

Your ads can appear on page one of search results, or on product detail pages helping to boost your product and/or brand visibility to new potential customers.

A cost-effective option

Only pay for the clicks your ad receives and nothing ore. Campaign reports track the performance of your ads. That allows you to easily measure the Return on Investment and ensure your bids reflect an ROI you’re happy with.

How to get started?

  1. Log in to your account and click on Advertisement tab.
  2. Choose which of your products you wish to advertise.
  3. Set your bid for clicks and set your overall ad budget, too.
  4. Voila! You can launch your first Bachchay Ad campaign I just a few minutes.

How it works

Step 1. Create your Bachchay Ad campaign

When creating your Bachchay ad campaign, you must select:

  • The products you want to advertise.
  • How much you are willing to bid on a click.
  • Your overall budget.
  • The duration of the campaign.

Bachchay recommends running campaigns continuously to keep your products in mind for shoppers and potential, targeted customers.

Select relevant keywords for your ad to target. If you are using Sponsored Products, you can use automatic targeting to save time and let Bachchay target your ads to all relevant customer searches based on your product information.

Step 2. Shoppers – and potential customers - see your ad

Sponsored Products ads can launch immediately. However, Headline Search Ads must be reviewed by Bachchay moderators. Based on product relevance and your bid, ads are shown to customers with matching search terms. Ads appear in high-visibility spots such as the first page of search results and also on product detail pages.

When shoppers click on your Sponsored Products ad, they are taken to your product detail page. Your Headline Search Ad will take shoppers to a custom landing page.

Step 3. Measure your Ad success

Use analytics reports to measure the Return on Investment for each pound you spend. These insights will also assist you in measuring your overall ad performance and better optimise your ad spend.

How much does it cost?

Sponsored Products and Headline Search Ads are charged on a cost-per-click, auction-based pricing model. You bid the maximum amount you’re willing to pay when a shopper clicks an ad for your product. The more competitive your bid is, the higher the chances your ad will be displayed when it matches a Bachchay shopper’s search.

The default payment option is that Bachchay ad costs are deducted directly from your Bachchay seller account balance. But remember, you're only charged when your ad receives clicks.

Eligibility

Find out more about which of your products you can advertise, and where you can advertise in.

Seller requirements

Bachchay seller account

To use Bachchay headline search ads, you must have an active Bachchay seller account and be enrolled on the Bachchay Brand Registry.

Shipping requirements

You must be able to ship to all UK addresses

Buy Box

All products you advertise with Bachchay Sponsored Products must be eligible for the Buy Box.* Headline Search Ads will be shown to shoppers regardless of who is winning the Buy Box.

*If your product listing ad isn’t eligible for the Buy Box, your ad will not display to Bachchay shoppers. You will be notified in Campaign Manager in Seller Central if your ad isn’t eligible.

Eligible categories

For Sponsored Products in the UK, product listings must be new and fall into one or more of the below categories. Adult products, used products, or refurbished products are not eligible for Sponsored Products.

  • Appliances
  • Computers
  • Home and Kitchen
  • Arts
  • Shoes
  • Baby
  • Electronics
  • Luggage
  • Beauty
  • Movies and TV
  • Sports
  • Camera and Photo
  • Music
  • DJ and Lighting
  • Musical Instruments
  • Toys and Games
  • Clothing and Accessories
  • PC and Video Games
  • Health and Personal Care

Advertising with Bachchay internationally is as easy as doing so for your domestic market. It can also benefit your sales and business growth.

Frequently asked questions

Overview

What is Bachchay Sponsored Products?

Bachchay Sponsored Products is a pay-per-click advertising option enabling you to promote the products you sell with keyword-targeted ads that will appear in highly visible placements on Bachchay.com. You select your products you want to advertise and choose your keywords. Or, you can allow Bachchay target your ads with automatic targeting. You have complete control over how much you want to spend on your bids and budgets and can easily measure your ads' performance.

Why should I use Sponsored Products?

Sponsored Products can help you increase sales by displaying ads to shoppers searching for products like yours. There are no monthly fees, you only pay when a Bachchay shopper clicks on your ad to visit the page on which your ad is listed.

Using Sponsored Products is a good idea to increase product visibility, promote new offers, highlight unique selections, increase popularity of offers only receiving a low rate of glance views, any clearance items and seasonal promotions.

What is Headline Search Ads?

Headline Search Ads are keyword-targeted ads that appear above product search results. Headline Search allows brands to create a custom headline and logo within the ad creative. It’s a good ad option to help drives shoppers to a page featuring a collection of your products.

Why should I use Headline Search Ads?

With Headline Search Ads, you can help drive sales and brand awareness with ads in high-visibility locations.

Where will my ads be displayed?

Sponsored Product ads are displayed at the top of, or within search results. They also appear on product detail pages. Ads may also appear on mobile and tablet browsers and the mobile and tablet Bachchay app. Headline Search Ads appear above search results pages on desktop and mobile browsers or in the mobile app.

In what categories can I advertise my products?

The following categories are currently open to Sponsored Products:

  • Appliances
  • Computers
  • Home and Kitchen
  • Arts
  • Shoes
  • Baby
  • Electronics
  • Luggage
  • Beauty
  • Movies and TV
  • Sports
  • Camera and Photo
  • Music
  • DJ and Lighting
  • Musical Instruments
  • Toys and Games
  • Clothing and Accessories
  • PC and Video Games
  • Health and Personal Care

What are the requirements to advertise?

You must have an active Bachchay professional seller account.

For Headline Search Ads, you must also be fully enrolled in the Bachchay Brand Registry.

Your products must also be able to be shipped to all UK addresses.

Product listings can be in one or more of the available categories. Products must be new. Used products are not eligible for Bachchay Advertising.

For Sponsored Products, the products you advertise must be eligible for the Buy Box. If you create a Sponsored Products ad for a product listing that is not eligible for the Buy Box, your ad will not be displayed to Bachchay shoppers. You will be notified of any ineligible ad in the Campaign Manager section of Seller Central.

Pricing

How much does Bachchay Ads cost?

Sponsored Products and Headline Search Ads are charged on a cost-per-click pricing model. You control your potential ad spend by setting the maximum amount you’re willing to pay when a shopper clicks on your ad. The more competitive your bid is, the more likely it is that your ad will be displayed.

How do I pay for my ads?

When you choose Bachchay Ads, you will be charged for the number of clicks your ads receive. Your seller invoice will indicate the charges for your advertising. The charges are also available in the Selling Fees section of your invoice. The default payment option is for your advertising fees to be automatically deducted from your selling account balance. The total advertising fee is deducted from your seller account during each invoice period. If your seller account does not have enough funds to cover the cost of advertising, the remaining balance will be charged to your registered seller credit card. If we can’t charge your credit card after multiple attempts, a payment failure will be listed on your advertising account.

You also have the option to switch your payment method to always deduct from a credit card. Each time your credit card is charged, you will receive an invoice. The invoice date is your monthly invoice date, or the date when your credit level changes.

Your credit card will be charged when:

  • You accumulate your first £1.00 worth of clicks. (We use this transaction to ensure validation of your credit card.)
  • You accumulate additional clicks that meet or exceed your credit limit. Your credit limit will increase according to a "credit ladder." Each time you reach your current credit limit and you make a successful payment, your credit limit increases one level in the credit ladder: to £50, £150, £200, £350, and finally, to £500.
  • You have a balance due for the previous month, regardless of your credit limit. You incur this charge on the 3rd day of each month.

Note: Your credit card is charged each time you reach your current credit limit. Whenever you move up the credit ladder and your credit limit changes, your credit card charge will occur more than once in that month. If you do not exceed your credit limit, you are charged only once in that month.

How does the daily budget work?

You set the maximum daily amount you’re willing to spend on your ads. For Sponsored Products, the amount you enter is the average daily amount you are willing to spend over any single calendar month. For example, if you set your daily budget at £100, you may receive up to £3,100 worth of clicks in that calendar month (based on a full 31-day month). For Headline Search Ads, the amount you enter is the maximum daily amount you are willing to spend for each day and does not roll over to the next day.

Creating Ads

How do I choose which product listings to advertise?

Advertising on Bachchay is one of the best ways to promote a new brand, product line, extension, make offers more visible, move clearance items, further increase sales of popular items and also as part of seasonal promotions.

It’s your choice to select the right strategy for your business. Sponsored Products and Headline Search Ads make it easy to create your own ad campaign strategy.

What is a keyword?

A Keyword is a single word or combination of words that match search terms shoppers use to search for products on Bachchay.com. Adding keywords to your campaigns can help determine when your ads may appear.

How do I create ads for Sponsored Products?

To get started with Sponsored Products, visit the Campaign Manager under the advertising tab in Seller Central. Create a campaign by giving it a name and selecting either:

  • Automatic targeting – which is where Bachchay targets your ad.
  • Select your own keywords with manual targeting. You also set your own bid and budget with this option.

You must select the products you want to advertise from your existing listings on Bachchay.com and organise them into ad groups. You are able to create multiple ad groups in a campaign and also, multiple campaigns within your account. Bachchay ad options allow you to select the best one for your business.

How do I create ads for Headline Search Ads?

To get started with Headline Search Ads, visit the Campaign Manager under the advertising tab in Seller Central (Headline Search is only enabled for sellers who are brand owners). Choose your brand and select the products you wish to advertise in your campaign. Define your creative look and customise your messaging. Choose your bids and keywords, and finalise your campaign duration and budget. Preview your ad and landing page to ensure it looks the way you want it to and delivers the information of your choice. Finally, submit your ad for review and approval. Please note the Bachchay Ad review process can take up to 72 hours. You will be notified by email once your ad has been reviewed.

Please review Amazon’s creative acceptance policies.

What is the landing page for my ads?

When shoppers click on your Sponsored Product ad, they will be taken to the product detail page where details of your offer are listed. For Headline Search ads, shoppers who click on your custom headline or ad logo, are directed to a landing page that contains all the products you've chosen for your campaign, or to your Bachchay Store. If a shopper clicks on any of the products displayed on the creative, they are directed to the specific ASIN’s product detail page.

If I advertise my product listing, does that mean I automatically win the Buy Box?

The products you advertise with Sponsored Products must be eligible for the Buy Box. Headline Search Ads will be shown to shoppers regardless of who is winning the Buy Box.

What products are not eligible for advertising?

Adult products, used products, refurbished products, and products in closed categories are ineligible for Bachchay advertising.